Find it in Phoenixville

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Find it in PXV | LULU Boutique & Gifterie from Phoenixville Chamber on Vimeo.

When Joan Moore and Keely Wrigley first started LuLu, it was a resale shop. “After a year of attending wedding after wedding, we had a bunch of dresses in our closets that we knew we would never wear again (How could we? They were all tagged on social media!). We thought that a lot of girls were in the same boat, so we started as a resale shop. We added some vintage clothing to our inventory, and threw in items that we made ourselves for good measure. And that was the recipe for LuLu.” Now, the ladies describe LuLu Boutique & Gifterie as full of vintage and modern clothing, accessories, and a little bit of kitsch.

Moore and Wrigley take pride in their varied and well-loved collection: “Our favorite item to sell is the one that we’ve grown strangely attached to. We don’t know how, but we can love a hat or a pair of earrings as if it were our own child. We are over the moon when a customer appreciates that item’s beauty as well. Then when it is purchased, we feel bittersweet–like our child is going off to college. It makes us so happy when customers find something they love in our shop. It makes us elated when we see our LuLu ladies wearing those finds around town.”

“We can outfit you for any occasion,” they say, “a decade party from the 1920s until today, your wedding or your prom. But you will also find two owners who make you feel like an old friend, will chit chat you up, and may even give you relationship advice (free of charge).”

LuLu extends its friendliness beyond the doors of its store with its focus on giving back to the community. “When we opened our business in Phoenixville, we opened our doors to the community. We ask for their support everyday, so it only seems fitting to offer our support to fundraisers, charities, and community events.

“This overwhelming sense of community gave rise to A Whole Lot of LuLu, our biannual vintage and handmade flea market. It brings people together to shop, talk, engage, or just be entertained. It is a reason to show off our town and feel the overwhelming sense of our supportive community.”

Moore and Wrigley say they started their business with a dream, a friendship, and a town they love. Now, four years later, they’ve grown into an always changing, always charming boutique that you can only find in Phoenixville.