ABOUT THE EVENT
How long could you live on a billboard over a busy highway? That’s the question that three men set out to answer in 1982 as part of an AM radio contest in Allentown, Pennsylvania. The winner would receive a mobile home, no small prize for the recession-stricken area where unemployment was rampant and mortgage rates were a whopping 18 percent. What was expected to last 30 days or less turned into a marathon battle of wills, an international symbol of America’s dire economic condition. This was Survivor before reality television and was a truly “viral” event before the birth of the internet. Sometimes truth is better than fiction, and this remarkable true story of THE BILLBOARD BOYS has it all: conflict, hope, heartbreak and a lot of laughs.
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