VISIT PHILADELPHIA™ just made it easier to explore 15 quaint towns and neighborhoods in the five-county region. A new marketing effort, entitled Towns of the Philadelphia Countryside, reveals the treasures found throughout Bucks, Chester, Delaware, Montgomery and Philadelphia counties. The campaign encourages locals and visitors to explore the towns’ storied streets, boundless recreational opportunities, lush gardens, authentic historic sites, treasure filled museums, buzzed-about restaurants, lauded wineries and breweries, independent shops and not-to-be-missed festivals. The programs’ main component is a highly visual and interactive towns section on visitphilly.com/towns, which serves as the call to action for advertising, public relations and social media. The campaign is a public-private partnership, with support from the Commonwealth of Pennsylvania. “Promoting the breadth of offerings in the five-county region has always been an important part of the marketing work we do,” said Meryl Levitz, president & CEO, VISIT PHILADELPHIA. “The grant we received from the state enables us to focus more resources on promoting the towns, encouraging people to extend their stay, return for another visit and go beyond the familiar Philadelphia experiences to explore the region a little deeper.”
Which Towns Are Featured & How Were They Selected?:
All located within an hour drive or train ride from downtown Philadelphia, the towns and neighborhoods featured in the project are:
- Bucks County: Bristol, Doylestown and New Hope
- Chester County: Kennett Square, Phoenixville and West Chester
- Delaware County: Media and Wayne
- Montgomery County: Ambler, Ardmore, Jenkintown and Skippack
- Philadelphia County: Chestnut Hill, Mt. Airy and Manayunk
VISIT PHILADELPHIA worked with the regional convention and visitors bureaus to select the towns based on the following attributes: an active main street, accessibility, visitor amenities (restaurants, shops and accommodations), outdoor experiences, arts offerings, annual festivals, historical significance and a defined marketing group already working to promote the town.
To see what VISIT PHILADELPHIA had to say about Phoenixville, click here.
To view a PDF of the Towns of the Philadelphia Countryside brochure, click here.
